Case study

Lio

x

Ecomflows

A case study exploring how premium brand design and email strategy work together to support scalable revenue growth.

Niche

Product / service

Health

Campaigns

Read the full case study

Intro

Lio helps people quit smoking in an innovative way: without nicotine, chemicals, or batteries. Their product spreads natural aromas and offers a smoke- and vapor-free experience. Lio saw the potential of email marketing and brought in Mailboosters to take their mission to the next level. Learn how we achieved this in this case study!

The challenge

Lio managed their email marketing in-house. There was only one flow, and campaigns were occasionally sent.

The solution

We implemented a comprehensive email marketing strategy for Lio, significantly improving the customer journey.

Triggered by behavior

The result is that email marketing now generates over 25% additional revenue each month.

What we did

→ Thorough Analysis, Targeted Content, Multilingual Campaigns

For Lio, we created a powerful email marketing strategy focused on:– Fast List Growth: Thanks to a successful pop-up strategy, we achieved exceptional conversion rates.– Relevant Content: Personalized emails were used to support customers in their quitting journey.– International Reach: Multilingual campaigns ensured more effective customer engagement in the Netherlands, Belgium, England, and Germany.

What we got

→ +25% Revenue Growth Through Email Marketing

During our collaboration, we observed a clear upward trend in revenue. The email marketing strategy consistently delivered more repeat purchases and improved the overall customer experience.

The converting designs

During our collaboration, we observed a clear upward trend in revenue. The email marketing strategy consistently delivered more repeat purchases and improved the overall customer experience.

The results we got

Our team implemented a multilingual pop-up strategy to expand the email list. We send 6-12 campaigns monthly in various languages, achieving the desired results. The graph above clearly shows an upward trend. The line represents the impact of email marketing on revenue. By regularly emailing about the products and their benefits, we successfully encouraged more repeat purchases. Both the client and we are very satisfied with the results and look forward to continuing this successful partnership in the future.

+25%

Revenue Growth

Monthly Campaigns

40%

Open Rate

“Ecomflows greatly helped us increase our revenue and keep our customers engaged. Thanks to their multilingual strategy and targeted campaigns, we elevated our email marketing to a new level. Highly recommended!”

Mees

Owner of Lio

About

Lio

Lio offers an innovative product that helps smokers quit without chemicals, nicotine, or batteries. They operate in the Netherlands, Belgium, England, and Germany, with plans to expand further.