Case study

Lavistique

x

Ecomflows

A case study focused on generating revenue through a high-performing welcome flow and customer-focused email design.

Niche

Product / service

Art

Campaigns

Read the full case study

Intro

Lavistique creates unique pet portraits and aims to bring a smile to every customer. Their customers are true animal lovers, which presented opportunities to optimize email marketing. With a new welcome flow, we achieved impressive results, including 17% of total revenue coming from the welcome series. Read here how we made it happen!

The challenge

Lavistique’s automations were outdated and did not align with the website’s branding.

The solution

We revamped Lavistique’s automations step by step, ensuring the emails matched the brand’s style.

Triggered by behavior

The result was updated flows that contributed to an increase in revenue.

What we did

→ Targeted Strategy, Strong Visuals, Customer-Focused Design

For Lavistique, we delivered:

A Warm Welcome: A professionally designed welcome flow to excite new customers
Consistency in Style: Emails reflecting Lavistique’s unique branding for a positive customer experience
Higher Opt-In Rates: Achieved through a high-converting pop-up strategy

What we got

→ 17% Revenue from the Welcome SeriesTargeted Strategy, Strong Visuals, Customer-Focused Design

The welcome flow proved immediately effective, delivering impressive engagement rates and high conversions. It has laid the foundation for further growth in email marketing.

The converting designs

The results we got

Our team supported Sam in optimizing their Klaviyo account. We updated the flows and gave them a fresh look, ensuring the templates aligned with Lavistique’s current branding. In the first phase, we focused on the welcome flow and accompanying pop-up, achieving a sign-up rate of over 7%—a result we are proud of. We ensured the welcome flow aligned with Lavistique’s branding, creating a sense of trust that is reflected in the results. Both the client and our team are satisfied with these outcomes, and we look forward to achieving even more great results for Lavistique in the near future!

17%

Revenue from Welcome Series

73%

Open Rate

15%

Click Rate

Ecomflows helped us achieve great results with our welcome flow. Their strategic approach and creative designs had an immediate impact on our revenue and customer engagement. We look forward to growing further together!”

Sam

Owner of Lavistique

About

Lavistique

Lavistique creates unique pet portraits and brings daily smiles to their customers. They focus on animal lovers looking for a personal way to honor their beloved pets.