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WildcameraXL
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Ecomflows
A case study on turning email marketing into a consistent revenue channel through strategic flows and campaign optimisation.
Intro
The challenge
WildcameraXL’s email marketing was outdated. Occasional campaigns were sent, but they were not optimized.
The solution
We helped WildcameraXL optimize their email marketing with accompanying A/B tests.
Triggered by behavior
The result is a happy client with email marketing now running smoothly and effectively.
What we did
→ Thorough Analysis, Strong Visuals, Powerful Copy, Perfect Timing
For WildcameraXL, we thoroughly analyzed the target audience (nature enthusiasts), which resulted in:
- Short, Powerful Copy: Tailored to the interests of the audience
- Visually Strong Emails: Highlighting nature and wildlife through captivating imagery
- Optimal Frequency: Combining well-timed campaigns and flows to turn email marketing into a strategic revenue generator.
What we got
→ Revenue Growth by 7x Through Email Marketing
During the collaboration, continuous optimization led to:
- Revenue growth from 3% to 22% of total sales
- High-performing flows and campaigns, continuously refined each month
- A significant increase in active, engaged email list profiles.
The converting designs
The results we got
Before we started helping Stijn, we conducted a baseline measurement to determine where the email marketing stood and where we wanted to go. We discovered that only 3% of total revenue came from email marketing—a number that had significant room for improvement. In the first month, we increased this to 22%! The revenue was divided between flows and campaigns: 8% came from flows, and the remaining 14% from campaigns. This analysis showed that campaigns were particularly effective for this client. Both the client and our team are very satisfied with the results achieved.
Ecomflows has significantly helped us as a webshop to generate more revenue from both automated email flows (such as abandoned cart emails) and structured campaigns. Our branding and house style are now much better reflected in our emails and designs, thanks to Ecomflows’ work. Everything is A/B tested and communicated to us in a very clear and pleasant way. Ecomflows provides multiple options and expert advice on what they believe works best—and in most cases, they’re right! I would describe Ecomflows as creative, goal-oriented, and analytical. For some flows, we’ve more than doubled our revenue. Highly recommended by WildcameraXL.nl!
About
WildcameraXL
WildcameraXL provides a unique product for nature enthusiasts, hunters, and security professionals: trail cameras that detect motion and capture it in photos and videos. For example, you can see which animals appear in your garden. Their target audience mainly consists of people who love nature and wildlife.
Ready to get results like these?
Each business is different and has different goals. We got plans built for all of you
€150M+ generated
