Case study

Vilix The Label

x

Ecomflows

A case study focused on scaling a sustainable fashion brand through conversion-driven design and performance-led email marketing.

Niche

Product / service

Fashion

Campaigns

Read the full case study

Intro

Vilix The Label, a brand specializing in sustainable and vegan handbags, creates products that are both stylish and functional. The brand aims to inspire customers to make conscious choices while shopping, believing that you can look amazing and feel great without causing harm to animals or the environment.

The challenge

Vilix’s email marketing account had only a few automations in place, and the campaigns sent were not optimized, leading to underwhelming results.

The solution

We revamped Vilix The Label’s email marketing from start to finish, creating a strategy tailored to their target audience to ensure greater relevance and impact.

Triggered by behavior

The emails now look much more professional, resonate strongly with the audience, and deliver significantly improved results. Currently, 20% to 25% of revenue is generated through email marketing.

What we did

→ Professional Design, Optimized Flows, Targeted Campaigns

To help Vilix The Label grow through email marketing, we focused on: Consistency in Branding: Professional emails aligned with the brand identity. Strategic Flows: Automations tailored to customer behavior and preferences. Frequency and Relevance: Regular campaigns with valuable content to keep customers engaged.

What we got

→ 20-25% Revenue Through Email Marketing

During the collaboration, Vilix The Label experienced continuous growth. Through ongoing optimization and testing, we achieved consistent revenue growth with a healthy balance between campaigns and flows.

The converting designs

We designed emails that reflect Vilix The Label’s core values: stylish, sustainable, and ethical. The design highlights the brand’s premium appeal.

The results we got

Currently, 20% to 25% of total revenue comes from email marketing, with 40% from campaigns and 60% from flows. This is a healthy distribution, showing that many new or returning customers place repeat orders based on the campaigns sent. Both we and the client are satisfied with the results achieved so far. We continue to test and optimize as needed to achieve even better outcomes.

+25%

Email Revenue

Click Rate

40%

Open Rate

“We’ve been working with Ecomflows for nearly two years now. At the time, we were looking for a partner who could truly align with our brand story and create both converting and informative emails based on that perspective. They excel at this like no other, consistently bringing great ideas and new concepts to the table. Both the flows and campaigns always look top-notch. Additionally, a major advantage is that they closely monitor the data and use it to drive new concepts. Ecomflows is definitely highly recommended for outsourcing your email marketing!”

Floris Hendrickx

Owner of Vilix The Label

About

Vilix The Label

Vilix The Label combines style, sustainability, and ethics in their vegan handbags. The brand seeks to inspire customers to make conscious choices without compromising on fashion or quality.