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Clothing Brand
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Ecomflows
The first campaign we sent became the best in history.
Intro
The challenge
They had 88 campaigns in the account. Open rates were good and campaigns were converting. But performance had a ceiling. No single campaign had ever broken past their previous best, which was $1,756
The solution
We audited the full campaign history, identified the best customer segment to target, and built our first send from scratch using a strategy most brands don’t use.
The result
First campaign sent. Straight to number 1 out of 89. 48.63% Open Rate, 1.80% Click Rate, 77 orders and $3,660 in revenue from a single send to 16,934 recipients. (More than doubled the revenue of their previous best performing campaign)
What we did
We analyzed all 88 campaigns in the account. The foundation was solid: strong open rates and consistent revenue. But performance had plateaued.
We dug into what was actually driving results, identified the highest value segments, and built a send strategy around them. From there, we created a campaign from scratch using an approach most brands overlook.
The sauce?
It was different and that difference is what drove the result.
What we got
The campaign went out to 16,934 recipients.
48.62% opened it.
1.80% clicked through, the highest click rate of any campaign in the account sent to an audience of this size.
77 orders. $3,660 in revenue.
Out of 89 campaigns ever sent, it ranked number one.
The converting designs
New Design VS Old Designs
The results we got
One campaign. First send with Ecomflows. Straight to number 1 in a 89-campaign account. Highest click rate ever recorded in the account (on a sending list this big), most orders, most revenue from a single send.
Before and after Ecomflows
About
Clothing Brand
A growing clothing brand with an active email list and a consistent track record of campaign sends. They came to Ecomflows to push their performance further, and got results on the very first send.
Ready to get results like these?
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$150M+ generated
