Case study

Jewelry Brand - Freelancer vs Ecomflows

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Ecomflows

How we rescued a damaged sender reputation and rebuilt email into a $109K revenue channel.

Niche

Product / service

Jewelry

Campaigns

Read the full case study

Intro

This jewelry brand came with a serious problem: their in-house freelancer had been sending campaigns to the wrong lists, driving spam complaints into the danger zone and tanking their sender reputation. Their email channel was actively hurting them. We rebuilt it from the ground up and turned a $1,830/month email program into $109K in attributed revenue within 43 days.

The challenge

A in-house freelancer had damaged this jewelry brand's sender reputation by mailing unclean lists. Spam complaints were bad. Open rate was around 20%, bounce rate 0.69% (high), and monthly campaign revenue was just $1,830.

The solution

We ran a full list audit and cleanup, built a structured reputation warmup program, rebuilt all email flows from scratch, and launched a consistent branded campaign calendar. All designed to restore deliverability and drive revenue.

The result

Campaign open rate went from 20% to 44.6%. Click rate tripled to 2.60% (Excellent, 80th percentile). Bounce rate hit the 91st percentile. Campaign revenue grew from $1,830 to $40,352. Total attributed revenue reached $109,220. All in 43 days.

What we did

We started with a full Klaviyo audit and list cleanup: removing unengaged, bounced, and high-risk profiles before sending a single campaign. We then built a structured sender warmup schedule, starting with the most engaged segments to rebuild inbox placement. Alongside that, we rebuilt their entire flow setup from scratch with our Elite package. all with brand-level copy and design. A strategic campaign calendar was put in place to maintain consistent, high-quality sending going forward.

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What we got

Every deliverability metric moved in the right direction. Bounce rate dropped from 0.694% to 0.199% — now in the 91st percentile globally. Campaign open rate more than doubled from 20.1% to 44.6%. Click rate tripled from 0.86% to 2.60%, reaching Excellent status at the 80th percentile. Campaign revenue grew from $1,830 to $40,352 — a 2,104% increase. Total Klaviyo attributed revenue reached $109,220.

All in just 43 days.

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The converting designs

We created a full branded email design system for the jewelry brand, premium layouts that reflected their products and brand values, with every email designed to feel like a natural extension of their online store and strengthen the customer trust at every touchpoint.

The results we got

After rebuilding the list, sender reputation, flows, and campaigns from scratch, every major metric improved dramatically. The email channel went from being a liability to the brand's strongest revenue driver — generating $109K in attributed revenue.

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+322%

Email revenue growth

44.6%

Campaign open rate

$109K

Total attributed revenue

We knew our email was a mess after our in-house freelancer. Ecomflows didn't just fix it, they turned it into our best performing marketing channel.

Anonymous

Founder, Jewelry Brand

About

Jewelry Brand - Freelancer vs Ecomflows

An online jewelry brand selling rings, earrings, bracelets and necklaces to customers in the US market. The brand reached out to Ecomflows with a damaged sender reputation caused by their in-house freelancer, and needed a full email marketing rebuild to restore deliverability, re-engage their audience, and drive sustainable revenue growth.