Case study

Women's Fashion Brand - Dropshipping vs Brands

x

Ecomflows

How switching from Ecomflows Dropshipping to Ecomflows Brands nearly doubled weekly email revenue.

Niche

Product / service

Fashion

Campaigns

Read the full case study

Intro

This women's fashion brand started with Ecomflows on our Dropshipping email service. Flows were live, campaigns were going out, revenue was growing. But as the brand scaled, they hit a ceiling. Dropshipping email is great for speed and volume, but less for the kind of brand identity and storytelling that turns customers into loyalists. On March 10, 2026, they upgraded to Ecomflows Brands. What happened next proved that matching the right service to your stage of growth makes all the difference.

The challenge

A women's fashion brand was scaling well on our Dropshipping email service — but they'd reached the point where dropshipping design and copy couldn't keep up with their ambitions. Their emails weren't reflecting their premium positioning, and that gap was capping their growth potential.

The solution

We upgraded them to Ecomflows Brands: branded email templates built around their visual identity, premium copywriting that matched their tone and audience, and a strategic content calendar crafted for their audience.

The result

Within 3 weeks of switching, weekly email revenue nearly doubled — from €6,777 to €13,426 per week. Campaign click rate jumped 65% from Fair to Good, and open rates climbed from 34% to +42%.

What we did

We transitioned the client from our Dropshipping email service to our Brands service. This meant building a completely new email identity: custom branded templates that reflected their fashion positioning, premium copy tailored to their audience, and a strategic content calendar designed around their product range and customer journey.

What we got

Immediately after the switch, all key campaign metrics moved upward. Open rates climbed from 34.1% to 42.2%. Click rate jumped from 0.55% to 0.91% — upgraded from Fair to Good in Klaviyo's benchmarks. Placed order rate increased by 50%. Most significantly, normalized weekly email revenue nearly doubled from €6,777 to €13,426 per week.

‍

The converting designs

We built a full email design system tailored to the brand's fashion identity — premium layouts, on-brand typography, and visual hierarchy that made every email feel like a natural extension of their online store. The designs moved away from the generic look and into something that actually reflected the brand's premium positioning.

The results we got

Three weeks after switching from Ecomflows Dropshipping to Ecomflows Brands, attributed email revenue increased already by +13%. Campaign performance improved across every metric — open rate, click rate, and placed order rate all moved upward immediately after the switch.

‍

+13%

Attributed Revenue

42.2%

Open Rate

+10.6%

Increase in Click Rate

I made the switch to Ecomflows Brands because I had a good feeling about it. I just didn't expect the results to follow this fast.

Anonymous

Founder, Women's Fashion Brand

About

Women's Fashion Brand - Dropshipping vs Brands

A women's fashion brand selling premium clothing — swimwear, tops, trousers, and accessories. Operating in the dropshipping model with a strong focus on premium product presentation and customer experience. They came to Ecomflows on our Dropshipping email service and later upgraded to Ecomflows Brands to better reflect their brand identity in every email they send.