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Case study - Beauty & Cosmetics

€1,185,585 in Email Revenue.
4.5 Months.

How we took a Dutch fragrance brand from 10% email revenue to 32% and the exact strategy we used.

Full breakdown below.

€1.18M
Email Revenue
32.36%
Revenue Share
8 days
To go live
Real Klaviyo data: Aug to Dec 2025
🏆
4,000+ stores optimized
💰
$150M+ revenue generated
⚡
180+ active clients
THE STARTING POINT

Email was running. It just wasn't working.

Open rates stuck at 15-19%. No segmentation. Basic flows. Heading into Q4 with an email channel performing at a fraction of its potential.

Before  ~10% Attributed revenue
Open rates
Low
Click rates
Low
Campaigns
Basic
After - 32% Attributed revenue
Open rates
> 30%
Click rates
> 1.5%
Rev per campaign
€20,000+

Real brands, real results

Trusted by 4000+ past stores
IMPLEMENTATION

Live in 8 days

1
DAY 1-2

Audit & Strategy

Deep dive into the Klaviyo account. Identified the 3 biggest revenue leaks. Complete strategy doc built within 48 hours.

2
DAY 3-6

Flow Architecture

Built and launched all 16 core flows: Welcome Series, Browse Abandonment, Abandoned Cart, Abandoned Checkout, Customer Thank You, and Parcel Flows. 40+ emails total.

3
DAY 6-7

Segmentation & Deliverability

Engagement-based segments (30/60/90-day), suppression lists, branded sending domain. DMARC/SPF/DKIM setup.

4
DAY 8

First Campaign → €34K

First properly segmented campaign sent. Open rate: 39%. Revenue from that single send: €34K. The system was live and printing.

AUTOMATED REVENUE

€424,000 on autopilot

Flows run 24/7. Once built, they generate revenue while you sleep.

Flow
Emails
Revenue
Welcome Series
5 emails
€209,000
Abandoned Checkout
5 emails
€75,000
SMS Marketing
5 SMS
€73,000
Abandoned Cart
3 emails
€40,000
Browse Abandonment
3 emails
€15,000
Customer Thank You
6 emails
€12,000
Real Klaviyo data: Aug to Dec 2025
CAMPAIGN PERFORMANCE

Top 3 campaigns. €82K from 3 sends.

Flash Sale
20-8
€34K
Revenue
39.2%
Open rate
5.51%
Click rate
0.76%
Placed order rate
Start Early Black Friday
21-11
€24K
Revenue
38.1%
Open rate
4.01%
Click rate
0.39%
Placed order rate
Christmas Sale 15%
20-8
€23K
Revenue
36%
Open rate
1.65%
Click rate
0.37%
Placed order rate
DELIVERABILITY

Near-perfect inbox placement.

0.29%
Bounce Rate
0.04%
Spam Complaint
6.3M
Emails Delivered
Q4 PERFORMANCE

€801K in email revenue across Nov + Dec.

November 2025
€359,259
34.40% of €1,044,223 total store revenue
Campaigns: €218k
Flows: €140k
December 2025
€442,160
33.91% of €1,303,948 total store revenue
Campaigns: €180K
Flows: €261K
Start now

Want to build this same system?

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Total result
€1,185,585
email-attributed revenue in 4.5 months
32%
Revenue from email
↑ from 10%
8 days
Onboarding to revenue
6.3M
Email delivered
FREE DOWNLOAD

The $150M Retention Blueprint

Three stacked copies of the Ecomflows.io guide titled 'The $150M Retention Blueprint' on email marketing for DTC brands.
Stop leaving profit on the table.

The complete playbook behind these results. Every flow, every campaign strategy, every segmentation model. 60+ pages you can implement yourself or let us do it for you.

Downloaded by 5,000+ store owners · No spam · Unsubscribe anytime
Done! 🚀
‍Your blueprint is on its way. Check your email.
Oops! Something went wrong while submitting the form.
Last step before you get access

Enter your phone number to unlock the full $150M Retention Blueprint. You will get instant access on the next page.

Please enter a valid phone number.
Your details stay with us. We respect your privacy.
Done! 🚀
‍Your blueprint is on its way. Check your email.
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