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Case study - Beauty & Cosmetics

€1,185,585 in Email Revenue.
4.5 Months.

How we took a Dutch fragrance brand from 10% email revenue to 32% and the exact strategy we used.

Full breakdown below.

€1.18M
Email Revenue
32.36%
Revenue Share
8 days
To go live
Real Klaviyo data: Aug to Dec 2025
🏆
2,000+ stores optimized
💰
$150M+ revenue generated
⚡
180+ active clients
THE STARTING POINT

Email was running. It just wasn't working.

Open rates stuck at 15-19%. No segmentation. Basic flows. Heading into Q4 with an email channel performing at a fraction of its potential.

Before  ~10% Attributed revenue
Open rates
Low
Click rates
Low
Campaigns
Basic
After - 32% Attributed revenue
Open rates
> 30%
Click rates
> 1.5%
Rev per campaign
€20,000+
IMPLEMENTATION

Live in 8 days

1
DAY 1-2

Audit & Strategy

Deep dive into the Klaviyo account. Identified the 3 biggest revenue leaks. Complete strategy doc built within 48 hours.

2
DAY 3-6

Flow Architecture

Built and launched all 16 core flows: Welcome Series, Browse Abandonment, Abandoned Cart, Abandoned Checkout, Customer Thank You, and Parcel Flows. 40+ emails total.

3
DAY 6-7

Segmentation & Deliverability

Engagement-based segments (30/60/90-day), suppression lists, branded sending domain. DMARC/SPF/DKIM setup.

4
DAY 8

First Campaign → €34K

First properly segmented campaign sent. Open rate: 39%. Revenue from that single send: €34K. The system was live and printing.

AUTOMATED REVENUE

€424,000 on autopilot

Flows run 24/7. Once built, they generate revenue while you sleep.

Flow
Emails
Revenue
Welcome Series
5 emails
€209,000
Abandoned Checkout
5 emails
€75,000
SMS Marketing
5 SMS
€73,000
Abandoned Cart
3 emails
€40,000
Browse Abandonment
3 emails
€15,000
Customer Thank You
6 emails
€12,000
Real Klaviyo data: Aug to Dec 2025
CAMPAIGN PERFORMANCE

Top 3 campaigns. €82K from 3 sends.

Flash Sale
20-8
€34K
Revenue
39.2%
Open rate
5.51%
Click rate
0.76%
Placed order rate
Start Early Black Friday
21-11
€24K
Revenue
38.1%
Open rate
4.01%
Click rate
0.39%
Placed order rate
Christmas Sale 15%
20-8
€23K
Revenue
36%
Open rate
1.65%
Click rate
0.37%
Placed order rate
DELIVERABILITY

Near-perfect inbox placement.

0.29%
Bounce Rate
0.04%
Spam Complaint
6.3M
Emails Delivered
Q4 PERFORMANCE

€801K in email revenue across Nov + Dec.

November 2025
€359,259
34.40% of €1,044,223 total store revenue
Campaigns: €218k
Flows: €140k
December 2025
€442,160
33.91% of €1,303,948 total store revenue
Campaigns: €180K
Flows: €261K
Start now

Want to build this same system?

The $150M Retention Blueprint breaks down every flow, every segment, every strategy.

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Total result
€1,185,585
email-attributed revenue in 4.5 months
32%
Revenue from email
↑ from 10%
8 days
Onboarding to revenue
6.3M
Email delivered
FREE DOWNLOAD

The $150M Retention Blueprint

Three stacked copies of the Ecomflows.io guide titled 'The $150M Retention Blueprint' on email marketing for DTC brands.
Stop leaving profit on the table.

The complete playbook behind these results. Every flow, every campaign strategy, every segmentation model. 60+ pages you can implement yourself or let us do it for you.

Downloaded by 5,000+ store owners · No spam · Unsubscribe anytime
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